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Improving Customer Trust and Enhancing Core Technologies Key to LG’s Mobile Strategy

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News in from the Mobile World Congress (MWC) in Barcelona where the new head of LG Electronics’ mobile business, spoke about the importance of meeting consumers’ real needs by improving trust in the LG brand and focusing on core technologies. High-end interim products based on successful premium devices such as V30S ThinQ will play an important role toward that goal, according to LG Mobile Communications Company president Hwang Jeong-hwan.

“The majority smartphone customers today desire a great user experience that thoughtfully reflects how they work and play,” said Mr. Hwang. “LG customers expect our phones to excel in four core technologies which we call the ‘ABCD’ of killer features – audio, battery, camera and display. We will prioritize these features not only in our new flagship products but also in our interim products starting with the LG V30S ThinQ which we are showing here in Barcelona.”

Leveraging its proven and well-received smartphone platforms with incremental software and aesthetic upgrades will deliver a longer and more satisfying ownership experience for existing customers. Thoughtful features and unique color options that make LG devices stand out from the competition will attract consideration from new customers while enhanced product build quality and after-sales service like the continuous AI suite updates will give consumers even more reason to consider LG when shopping for a new smartphone.

Great audio, one of the most frequently overlooked features in high-end smartphones, is one of the key reasons consumers choose LG phones. LG’s advanced Hi-Fi Quad DAC technology will continue to be enhanced and developed in future devices and developing better battery technologies in partnership with industry leader LG Chem will be a top priority. LG smartphone cameras will not only lead the industry in innovation with better lenses and improved low light performance, they will get smarter with the addition of artificial intelligence to take much of the guesswork out of capturing that perfect shot. And already a world-leader in consumer electronics displays, both LCD and OLED technologies will see significant investments in R&D.

“The smartphone market has evolved significantly over the past decade and the challenge now is to define our path forward for the next decade,” Mr. Hwang said. “There are very few companies with the depth of experience and diversity of product knowledge as LG. We have every intention of growing our mobile footprint and thriving in this environment with our AI capabilities leading the way.”

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By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com