ShiftCam Launches its ProLens Range of Professional Smart Phone Lenses

I am thrilled to share with you some great new mobile photography lenses that you will find very interesting. ShiftCam, a global mobile photography gear company designed by photographers, for photographers, has announced that its ProLens range of professional smartphone lenses for the iPhone 11 series is available now.

For both professional and savvy enthusiasts, photographers today are increasingly switching between their trusty DSLR cameras and mobile photography. With ever-improving technology, the quality of mobile photography is catching up – but, whether using a digital camera or a mobile device, the resulting photographs are only as good as the lens used.

By developing professional grade detachable lenses for use with a mobile phone, ShiftCam is blurring the lines between DSLR and phone camera performance. Made from premium DSLR grade glass, ShiftCam has merged precision optics engineering and design to create something truly unique, bringing DSLR quality optics to mobile photography.


Combining the pocket-sized portability of a mobile phone and the high-quality of a DSLR camera, the ProLenses offer the ultimate in convenience and value, avoiding the need to carry a separate camera and all the extra gear whilst still producing high quality imagery professional photographers would expect.


The ProLens series uses the patented S-Mount system featured on ShiftCam cases to securely mount any ProLens with 100% accuracy and zero effort. Users can switch between different lenses in a split second to capture any moment with the perfect lens. ShiftCam offers a set of six interchangeable ProLenses allowing the creation of professional quality and unique shots, plus the generation of eye-catching content to share on Instagram and across other social media platforms.

60 mm Telephoto Lens, £84.99

Bring the world closer with this amazing 60mm Telephoto Lens. Using robust construction and high-quality optics that maintain sharpness even in the corners, it delivers the superb, distortion-free image quality expected in a practical, easy to use form.

18mm Wide Angle Lens, £84.99

Using 5 pro-level elements to deliver a constantly sharp, 110 degree viewing angle, this second- generation wide-angle lens delivers quality images every time. Distortion levels are below 1%, ensuring this lens delivers images of exceptional quality every time.

10x 25mm Traditional Macro Lens, £84.99

Grab incredibly detailed images with this high-quality, professional level macro lens. Featuring an amazing 10X magnification, this lens captures everything. With close-to-zero distortion and exceptional corner sharpness, this stunning lens delivers exceptional image quality and superb performance in all conditions.

75mm Long Range Macro Advance Lens, £104.99

The Pro Macro Long Range Lens is capable of focusing on minute detail from an astounding 10cm distance. ShiftCam’s lens design specialists have developed a long distance macro capability, enabling users to benefit from added depth of view, allowing enough distance from the subject to create a more impressive overall composition.

Full Frame Fisheye Advance Lens, £104.99

With an incredible 230-degree angle, this ultra-wide-angle lens lets photographers capture the bigger picture. This fourth-generation lens features 6 elements in 5 groups, to deliver the outstanding quality the images deserve. Sharp from centre to corner and built to last, this quality lens delivers for all images.

12mm Ultra-Wide-Angle Aspherical Lens, £134.99

Indoor, outdoor, close-up or long shots – ShiftCam Ultra-Wide-Angle Lens capture impressive images in incredible detail with 122º angle of view, zero distortion and edge to edge clarity.

ProLens Deluxe Kit, £399.99

Everything you need to take stunning, professional quality photos on your iPhone, saving 30% against the cost of buying its components individually. This FIVE PROLENS SET includes Telephoto, Traditional Macro, Long Range Macro, Fisheye and Wide Angle ProLenses, plus ProLens cases for iPhone 11 Pro and Pro Max, and a Premium Carry Bag.

ShiftCam ProLenses require a ShiftCam case or MultiLens case to mount them to your iPhone.  These, and the full range of ProLenses are available from ShiftCam now.

About ShiftCam

ShiftCam was founded with a mission to reinvent mobile photography, making it even more convenient, compact and comprehensive. Its aim is to enable the most seamless transition from smartphone to professional camera. The ability to take the perfect photo should be accessible to everyone and consumers should not have to be a professional photographer to capture precious memories in a creative way.

In 2017, ShiftCam created the World’s first MultiLens case for iPhone 7 & 8, with a shifting mechanism that allows users to get the most out of their dual camera feature. MultiLens cases followed for iPhone X and 11: with a simple slide-and-click motion, users shift seamlessly between Wide-Angle, Telephoto, Macro, Fisheye and Circular Polariser Filter lenses.

The ShiftCam ProLens expansion set takes mobile photography to a whole new level. Using the same slide-and-click S-Mount system as the MultiLens series, ProLenses can be mounted securely with 100% accuracy and zero effort, enabling users to shift between lenses in seconds to capture any moment with the perfect lens. Made from premium DSLR grade glass, ShiftCam has merged precision optics engineering and design to create something truly unique. The ProLens Series Includes a 12mm ultra-wide aspherical lens, 60mm telephoto lens, traditional and advanced long-range macro lenses and advanced fisheye lenses, bringing DSLR quality optics to mobile photography.

ShiftCam has been awarded CES Innovation Award Honoree in 2018 and 2020, and was a winner of the RedDot design award in 2018.

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Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]