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vivo and ZEISS Enter Global Partnership for Mobile Imaging

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We are very excited to announce under strategic collaboration, vivo and ZEISS will co-engineer an imaging system for vivo’s premium smartphones, starting with the upcoming vivo X60 series. In addition, the companies have unveiled plans to establish a joint R&D programme – vivo ZEISS Imaging Lab – and will launch a “vivo ZEISS Master Photography” campaign.

vivo and ZEISS announced a long-term strategic partnership to jointly promote and develop breakthrough innovations in mobile imaging technology. The first “vivo ZEISS co-engineered imaging system” will be featured in the vivo X60 series.

As part of the collaboration, vivo and ZEISS will establish the vivo ZEISS Imaging Lab, a joint R&D programme to innovate mobile imaging technology for vivo’s flagship smartphones. The strategic, multi-faceted collaboration is designed to allow vivo, one of the largest global smartphone makers with deep consumer insight and integrated imaging capabilities, and ZEISS, a global leader in optics and opto-electronics and a pioneer in the field of professional and mobile imaging, to build on each other’s strengths and advance mobile photography technology.

In addition to the joint R&D programme, the companies will launch the “vivo ZEISS Master Photography” campaign to promote the vivo ZEISS co-engineered imaging system and to inspire users to enjoy their creativity with vivo’s flagship smartphones.

The partnership will enable ZEISS imaging technology to be enjoyed by more consumers. Based on the synergy of optical expertise and new digital technologies, vivo and ZEISS intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging, enable more creativity, so as to support the long-term and healthy development of the entire industry,” said Spark Ni, Senior Vice President and CMO of vivo.

The partnership between vivo and ZEISS is all about mobile imaging,” said Joerg Schmitz, Head of ZEISS Consumer Products. “The breadth of ZEISS’s decades-long expertise with optical technologies and imaging will enable vivo to enhance the imaging performance of its flagship smartphones.

In the past 25 years, vivo has gained a deep understanding of consumers differentiated needs through comprehensive research. With constant consumer insight-driven R&D and innovation efforts, vivo has developed generations of mobile products favoured and trusted by consumers. In the era of smartphone photography, vivo has anticipated the strong demands of global consumers for mobile imaging innovations. As a result, vivo considers imaging innovation to be one of the most important areas for serving consumers needs in the long-term. To date, vivo has established image R&D centres globally employing more than 700 R&D staff.

vivo and ZEISS share the same goals, with an allied focus on premium technology and cutting-edge design. This exemplary mutual compatibility will pave the way for breakthrough innovations, defining a solid foundation which will shape this ongoing strategic global imaging partnership.

Collaboration between vivo and ZEISS is a milestone case for future mobile imaging. Both parties will work together to facilitate mobile imaging focused on complementary capabilities. On the one hand, ZEISS’ optical technologies and expertise will significantly improve the optical performance of mobile imaging, taking mobile optical imaging of vivo’s flagship smartphones to a new level. On the other hand, vivo, with 380 million users worldwide, has a strong understanding of consumer preferences in mobile imaging. With joint development and co-engineering of optical components with ZEISS, combined with vivo’s integrated imaging capabilities, vivo will provide consumers worldwide with a more appealing, easier-to-use, and more professional mobile photography experience.

 

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By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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