vivo and ZEISS Enter Global Partnership for Mobile Imaging
We are very excited to announce under strategic collaboration, vivo and ZEISS will co-engineer an imaging system for vivo’s premium smartphones, starting with the upcoming vivo X60 series. In addition, the companies have unveiled plans to establish a joint R&D programme – vivo ZEISS Imaging Lab – and will launch a “vivo ZEISS Master Photography” campaign.
vivo and ZEISS announced a long-term strategic partnership to jointly promote and develop breakthrough innovations in mobile imaging technology. The first “vivo ZEISS co-engineered imaging system” will be featured in the vivo X60 series.
As part of the collaboration, vivo and ZEISS will establish the vivo ZEISS Imaging Lab, a joint R&D programme to innovate mobile imaging technology for vivo’s flagship smartphones. The strategic, multi-faceted collaboration is designed to allow vivo, one of the largest global smartphone makers with deep consumer insight and integrated imaging capabilities, and ZEISS, a global leader in optics and opto-electronics and a pioneer in the field of professional and mobile imaging, to build on each other’s strengths and advance mobile photography technology.
In addition to the joint R&D programme, the companies will launch the “vivo ZEISS Master Photography” campaign to promote the vivo ZEISS co-engineered imaging system and to inspire users to enjoy their creativity with vivo’s flagship smartphones.
“The partnership will enable ZEISS imaging technology to be enjoyed by more consumers. Based on the synergy of optical expertise and new digital technologies, vivo and ZEISS intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging, enable more creativity, so as to support the long-term and healthy development of the entire industry,” said Spark Ni, Senior Vice President and CMO of vivo.
“The partnership between vivo and ZEISS is all about mobile imaging,” said Joerg Schmitz, Head of ZEISS Consumer Products. “The breadth of ZEISS’s decades-long expertise with optical technologies and imaging will enable vivo to enhance the imaging performance of its flagship smartphones.”
In the past 25 years, vivo has gained a deep understanding of consumers differentiated needs through comprehensive research. With constant consumer insight-driven R&D and innovation efforts, vivo has developed generations of mobile products favoured and trusted by consumers. In the era of smartphone photography, vivo has anticipated the strong demands of global consumers for mobile imaging innovations. As a result, vivo considers imaging innovation to be one of the most important areas for serving consumers needs in the long-term. To date, vivo has established image R&D centres globally employing more than 700 R&D staff.
vivo and ZEISS share the same goals, with an allied focus on premium technology and cutting-edge design. This exemplary mutual compatibility will pave the way for breakthrough innovations, defining a solid foundation which will shape this ongoing strategic global imaging partnership.
Collaboration between vivo and ZEISS is a milestone case for future mobile imaging. Both parties will work together to facilitate mobile imaging focused on complementary capabilities. On the one hand, ZEISS’ optical technologies and expertise will significantly improve the optical performance of mobile imaging, taking mobile optical imaging of vivo’s flagship smartphones to a new level. On the other hand, vivo, with 380 million users worldwide, has a strong understanding of consumer preferences in mobile imaging. With joint development and co-engineering of optical components with ZEISS, combined with vivo’s integrated imaging capabilities, vivo will provide consumers worldwide with a more appealing, easier-to-use, and more professional mobile photography experience.
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Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
