OnePlus lights up the London night sky with the first-ever ‘Moonbow’ shot on the OnePlus 9 Series
Extremely rare and almost impossible to see with naked eye, the Moonbow phenomenon was recreated by OnePlus to capture the #TrueColors of the full moon, shot on the OnePlus 9 Series
OnePlus lit up London’s skies with a technologically created ‘Moonbow’, typically a rare and awe-inspiring natural phenomenon that is only ever seen in a handful of remote locations around the world.
Using high-powered light projections beamed through a wall of mist set under the perfect light conditions of the full moon, OnePlus created London’s very own first-ever man-made Moonbow in front of Tower Bridge, shot on the OnePlus 9 Series. The man-made Moonbow took 12 hours of on-site build time, used 60 tonnes of environmentally friendly recirculated water an hour and was created by a high power 20,000-lumen light projector.
Typically, a Moonbow only occurs naturally when the light from the moon is refracted through water droplets in the air and is usually too faint to excite the cone receptors in the human eye making it extremely difficult to discern its natural colors. However, using this OnePlus 9 Series camera, co-developed with Hasselblad, the once faint colors of the Moonbow were calibrated and now clearly visible through the lens of the camera, capturing the phenomena as nature intended.
The #TrueColors Moonbow has been inspired by OnePlus’ partnership with Hasselblad, one of the world’s leading manufacturers of cameras and lenses. Hasselblad is renowned for their iconic design, uncompromising image quality, and exquisite treatment of natural colours. The OnePlus 9 Series with Hasselblad Camera for Mobile features Hasselblad’s iconic natural color calibration.
OnePlus has also partnered with acclaimed photographer Mike Kus, to show how to capture that perfect authentic shot. Here he gives a snapshot of tips are tricks for budding photographers.
The OnePlus 9 Series is OnePlus’ biggest leap forward in camera quality, achieved through its long-term partnership with legendary professional camera manufacturer Hasselblad, whose cameras have immortalized some of the most iconic faces and events in modern history – including man’s first steps on the moon. OnePlus’ new flagship camera system, Hasselblad Camera for Mobile, brings multiple breakthroughs in smartphone photography, centered around the company’s new standard for smartphone color performance – Natural Color Calibration with Hasselblad – and premium hardware for improved image quality. The OnePlus 9 Series also offers powerful performance with the latest Qualcomm® SnapdragonTM 888 mobile platform, the superior Fluid Display 2.0 with a DisplayMate A+ rating, and industry-challenging fast charging solutions, Warp Charge 65T and Warp Charge 50 Wireless. OnePlus and Hasselblad jointly calibrated the OnePlus 9 and 9 Pro sensors, carrying out numerous lab tests using Hasselblad’s high standards for color. They then worked together to optimize hundreds of real-life scenes through computational photography to fine tune the color based on their mutual understanding of color performance as well as smartphone users’ needs and habits.
The Moonbow is the brand’s first step in its #TrueColors campaign encourages people to share pictures that authentically reflect their locality, and to reverse the acceptance of the doctored and filtered images that have become custom.
Over the next four weeks, entrants will be set weekly themes on the subject of true: True Attitude, True Love, True Freedom and True You, and each week Hasselblad photographer Julius Hirtzberger will choose the winner who will receive a OnePlus 9 Series handset and other goodies. There will also be an opportunity to enter the True World Experience competition, where six winners will each be given the chance to travel to one of six continents, documenting it all on the OnePlus 9 Series.
Share your photos on your Instagram using #TrueColors and you will be entering the OnePlus #TrueColors competition. Visit @oneplusunitedkingdom for more details.
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Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
