Olivia Rodrigo Partners With Apple For Custom AR Face Masks Used in New ‘Brutal’ Music Video
Pop star and actress Olivia Rodrigo recently released the music video for her song “brutal,” off of her debut album “SOUR“. For the video, Rodrigo partnered up with Apple to create a suite of augmented reality face masks using an iPad Pro as well as the Apple Pencil. Rodrigo also shared a few clips to TikTok and Instagram showing her editing the face masks.
In addition to the “Made with iPad” branding in the clip, Apple also promoted the new music video in the Browse tab on Apple Music.
She also shared it a few clips to TikTok with her fans.
@livbedumbmake some ##brutalmasks with me and @apple ##madeonipad 🫀💘🔪♬ brutal – Olivia Rodrigo
Please help…
TheAppWhisperer has always had a dual mission: to promote the most talented mobile artists of the day and to support ambitious, inquisitive viewers the world over. As the years passTheAppWhisperer has gained readers and viewers and found new venues for that exchange. All this work thrives with the support of our community.
Please consider making a donation to TheAppWhisperer as this New Year commences because your support helps protect our independence and it means we can keep delivering the promotion of mobile artists that’s open for everyone around the world. Every contribution, however big or small, is so valuable for our future.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
