Olivia Rodrigo Partners With Apple For Custom AR Face Masks Used in New ‘Brutal’ Music Video
Pop star and actress Olivia Rodrigo recently released the music video for her song “brutal,” off of her debut album “SOUR“. For the video, Rodrigo partnered up with Apple to create a suite of augmented reality face masks using an iPad Pro as well as the Apple Pencil. Rodrigo also shared a few clips to TikTok and Instagram showing her editing the face masks.
In addition to the “Made with iPad” branding in the clip, Apple also promoted the new music video in the Browse tab on Apple Music.
She also shared it a few clips to TikTok with her fans.
@livbedumbmake some ##brutalmasks with me and @apple ##madeonipad 🫀💘🔪♬ brutal – Olivia Rodrigo
Please help…
TheAppWhisperer has always had a dual mission: to promote the most talented mobile artists of the day and to support ambitious, inquisitive viewers the world over. As the years passTheAppWhisperer has gained readers and viewers and found new venues for that exchange. All this work thrives with the support of our community.
Please consider making a donation to TheAppWhisperer as this New Year commences because your support helps protect our independence and it means we can keep delivering the promotion of mobile artists that’s open for everyone around the world. Every contribution, however big or small, is so valuable for our future.
Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
