HONOR Transforms Iconic Cultural Landmark Through the Power of Technology
New Gateway to the Future Initiative Aims to Make Culture More Accessible and Engaging in the Era of the Metaverse
Global technology brand HONOR today announced Gateway to the Future, an initiative designed to enrich cultural heritage through the power of technology. Launched during its IFA 2022 keynote, HONOR challenged two popular artists to creatively reimagine the Wasserschloss, an iconic landmark located in Hamburg’s Speicherstadt, a UNESCO World Heritage Site using augmented reality (AR). Set against the backdrop of surging interest in the metaverse and the growth of hybrid tourism, the project aims to inspire global creative talent to leverage innovations such as AI, AR and Spatial Audio to connect communities with culture in more immersive ways and support the global tourism rebound, as the world embraces the connected future.
“As a global technology company, HONOR is committed to developing smart device technology which enables people to celebrate and experience cultural treasures from the past while also discovering the possibilities of the future,” said George Zhao, CEO of HONOR Device Co, Ltd. “We predict the rise of AR and AI technologies being used to create even more phy-gital experiences for smartphone users around the world, contributing to the hybrid tourism boom. Beyond tourism, this technology has the potential to benefit a number of other industries and communities. It really is the Gateway to the Future.”
Celebrating Cultural Heritage in the Metaverse
Renowned for being Germany ‘s “Gateway to the World,” Hamburg evolved from a port city to a thriving metropolis by embracing a longstanding culture of community, collaboration and innovation. Inspired by the city’s history of transformation, HONOR chose Hamburg as the pilot location for the project, with the aim of contributing to the digital cultural boom and inspiring people from all around the world to reimagine cultural treasures in the metaverse.
To bring the project to life, HONOR partnered with ARLOOPA, an AR and VR development company, and celebrated artists Yunuene and Timo Helgert, who creatively transformed the famous Wasserschloss building in AR.
Yunuene’s contribution to Gateway to the Future, entitled “Sailing Through Time” pays tribute to the evolution of the city’s port, showing how innovation in marine logistics transformed over time with her signature visual aesthetic. Timo Helgert’s experience “Blooming Future” takes a more futuristic approach, playing on Hamburg’s status as one of the greenest cities of the world and creatively imagining what the Wasserschloss would look like in a green future where beautiful plants and endangered species can thrive, taking this historic landmark into an otherworldly realm.
Unlocking Immersive Experiences through the Power of AI and AR
Through the experience, HONOR also contributes to hybrid tourism, an emerging trend following the global tourism rebound, whereby travelers are expecting digital advances made during the pandemic to benefit and augment physical travel experiences. The AR experiences at the Wasserschloss bring the digital and physical worlds together, allowing travelers to experience culture a totally new way. HONOR has been consistently investing in technologies including AI Space Identification, Spatial Audio and AR to enable enhanced immersive experiences fit for the digital revolution.
“The Warehouse District was named a UNESCO World Heritage site in 2015 with the aim of protecting and preserving the history and culture of one of the world’s largest trading ports. Through the advent of emerging technologies including augmented reality, it is now possible to educate and engage future generations about cultural heritage in new and exciting ways. We were therefore proud to be able to help HONOR’s Gateway to the Future initiative, which not only offers a celebration of the district’s significance to Germany, but also its exciting future as a global metropolis,” said Bernd Paulowitz, Head of UNESCO World Heritage Hamburg.
“With tourism soaring to new heights following years of global lockdowns, it’s great to see brands like HONOR bringing new and enriched experiences to people as they start to explore the world again. This summer, our city saw again the same level in visitors as in summer 2019, which in part has been due to new interactive cultural attractions enabled by technology. Inspired by Hamburg’s status as the Gateway to the World, we’re thrilled to partner with the Gateway to the Future initiative, which we are confident will allow visitors and residents of Hamburg alike to connect with the UNESCO World Heritage Speicherstadt in more immersive ways. We are witnessing a huge demand for hybrid experiences, with travelers increasingly expecting a virtual layer to their interactions with cultural landmarks. This is the right time to harness the power of technology in tourism to create magical experiences for tourists around the world,” said, Guido Neumann, Head of PR of Hamburg Tourism Board.
Reimagine Your Community with HONOR Talents
Launched as part of the HONOR Talents Global Design Awards, Gateway to the Future also aims to inspire creative talent from all around the world to harness technology and reimagine their own communities in the era of the metaverse. For the first time, HONOR Talents is introducing a dedicated AR Interactive Artwork Design category, and is now accepting applications for digital art that transforms local neighborhoods, including digital overlays for buildings, walls, parks, and other public spaces. Artists interested in the contest can find more information here: https://www.hihonor.com/honor-talents/en
In addition to Gateway to the Future AR experience, HONOR has partnered with the Central Academy of Fine Arts (CAFA) in China to create a new AR artwork titled “INFINITY”. The art is available at HONOR’s IFA booth through the ARLOOPA app.
AR Experiences are Now Live
Available from today until the end of the year, the Gateway to the Future AR experiences can be accessed through the dedicated HONOR page on the free to download ARLOOPA app. Users have the option to experience the AR artworks on site in Hamburg, or anywhere in the world. The on-site experience is anchored to the Wasserschloss building, and can be viewed from the Poggenmühlen-Brücke, the bridge opposite the landmark. Users who are not in Hamburg can select “experience on any surface” on the app and follow the on-screen instructions to virtually check out the AR experience on a flat surface nearby
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Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
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