What Does it Take for Your App to Appear on the Homepage of App Stores?

Designing an app is only half the battle. Once your app is available to the general public, you will need to take steps to ensure it reaches as many people as possible and that these people are motivated to download it.

Apps are sold on digital platforms such as the App Store and the Google Play Store. These retailers use complex algorithms to rank and recommend apps. Knowing how these algorithms work is key to ensuring your app is a success. What does it take for your app to appear on the home page of these app stores? Let’s find out.

User Reviews

Modern digital retail is dictated by user reviews. Good reviews can see a product or company see incredible success, while bad reviews can spell the death knell and drive a business out of existence. Apps are no different. The reviews users leave about your app will be visible to other potential customers and will influence whether or not they choose to download it.

Reviews serve another purpose as well. App stores will look at them and use them when ranking apps in charts or selecting ones to feature on the home page. Only apps with good reviews and ratings will see increased exposure to new users. If you want your app to hit the home page, securing good reviews is essential. However, this can be nearly impossible for apps that are brand new on the market. Consider using a service like apptimizer.net, which gives you a chance to buy reviews for your app and give it the early boost it needs.

Uniqueness and Innovation

Apps are at the forefront of modern technology and have worked to change the way we live our lives. However, there are several millions of apps available on today’s market, so naturally, there are many that are similar or even downright duplicates. App stores will assess apps on their particular uniqueness and use of innovative technology and ideas. Only apps that are deemed to be truly unique or ground-breaking will be featured on the home page, so this is something you must take into account early during the development process.

User Interface

Apps must adhere to principles of design and digital aesthetics. First of all, they must be simple and straightforward to use. However, they must also be fun and engaging. Apps have gone beyond being mere tools. They now act as mini audio-visual experiences and must be practical as well as enjoyable. This is a careful balance that is difficult to get right, but it is something app stores will look for when selecting apps to feature on the home page.

Conclusion

Don’t fall into the trap of thinking that once your app is developed and released, your job is done. To see your app be a success and to secure those downloads, you’ll need to work at ensuring your app is noticed by the digital stores and ranked highly in the charts or featured on the home page.