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    Hasselblad Announces Groundbreaking X1D – Not Mobile Photography But…

    2016-06-22 / 1 Comment

    Not mobile photography but as my partner has been covering this event live, via Sweden and I found it incredibly interesting, I thought our readers might too. It’s been heavily rumoured for some time but now it is official.  Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography. Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for…

    read more
    Joanne Carter

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