‘We Are Not Perfect’ – Steve Jobs Explaining The iPhone 4 Antenna Issues
So, there you have it – the Press Conference is over, but what do we make of it?
Free iPhone 4 Cases
Well, the most notable point was that Apple will be offering, from next week, free iPhone 4 cases for existing iPhone 4 users and new buyers, up until 30 September 2010. This offer extends outside of the US as well. If the user is still not happy with their iPhone, they can return it for a full refund. You will be able to place your order for a free case on the Apple website.
Steve Jobs also explained that a redesign of the antenna is not necessary and that antenna technology continues to have weak spots throughout the entire smartphone industry. Steve elaborated, saying that ‘the heart of the problem is, smartphones have issues, and we made it easy to exploit the issue by showing people where to hold the phone to cover the antenna. The iPhone 4 drops less than one additional call per 100 than the iPhone 3GS, less than one’.
iPhone 4 To Launch In Additional 17 Countries
Of course, the other interesting point Steve made was that the iPhone 4 will be launching in another 17 countries on July 30, 2010. These countries include, Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, Spain, Sweden and Switzerland. South Korea is not included and no reason was given for the delay.
White iPhone 4’s will also be available in late July but no exact date was given for availability or whether the facility to create online orders will be available.
Conclusion
To sum up, there will be no product recall and Apple have played down the severity of the antenna issues. They are prepared ‘to take care of everyone’ and will allow iPhone 4 purchasers the choice of a free case from their website. These usually retail for around $17-$30.
Will this be enough for Apple? Will current customers accept this and will new customers continue to line up for their iPhone 4’s? Time will tell, what do you think, have Apple done enough?
Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
