‘We Are Not Perfect’ – Steve Jobs Explaining The iPhone 4 Antenna Issues
So, there you have it – the Press Conference is over, but what do we make of it?
Free iPhone 4 Cases
Well, the most notable point was that Apple will be offering, from next week, free iPhone 4 cases for existing iPhone 4 users and new buyers, up until 30 September 2010. This offer extends outside of the US as well. If the user is still not happy with their iPhone, they can return it for a full refund. You will be able to place your order for a free case on the Apple website.
Steve Jobs also explained that a redesign of the antenna is not necessary and that antenna technology continues to have weak spots throughout the entire smartphone industry. Steve elaborated, saying that ‘the heart of the problem is, smartphones have issues, and we made it easy to exploit the issue by showing people where to hold the phone to cover the antenna. The iPhone 4 drops less than one additional call per 100 than the iPhone 3GS, less than one’.
iPhone 4 To Launch In Additional 17 Countries
Of course, the other interesting point Steve made was that the iPhone 4 will be launching in another 17 countries on July 30, 2010. These countries include, Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, Spain, Sweden and Switzerland. South Korea is not included and no reason was given for the delay.
White iPhone 4’s will also be available in late July but no exact date was given for availability or whether the facility to create online orders will be available.
Conclusion
To sum up, there will be no product recall and Apple have played down the severity of the antenna issues. They are prepared ‘to take care of everyone’ and will allow iPhone 4 purchasers the choice of a free case from their website. These usually retail for around $17-$30.
Will this be enough for Apple? Will current customers accept this and will new customers continue to line up for their iPhone 4’s? Time will tell, what do you think, have Apple done enough?
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
