Amazon Launches New Kindle Commercial – ‘Our Screen Is More Readable Than iPad’s’

Amazon have just launched a new TV commercial with a sting in its tail. Despite the rumors that the iPad 2 will have a non-reflective screen, like the Kindle. Amazon want to push on before the iPad 2 is here and this commercial sets the scene.

It stresses how you can’t read ebooks in direct sunlight with an iPad – this is very true. Neither can you actually read the blogs from the Kindle store on your Kindle app on your iPad – although that has nothing to do with sunlight – we just thought we would mention it as we have recently gone live as a blog on the Kindle Blog store, see here.


The commercial also goes on to stress that The Kindle is a lighter device with battery life “up to a month”, is being used by people in their mid twenties / thirties and has access to more than 800,000 books available in the Kindle Store.

This is all great and we do enjoy the Kindle here at TheAppWhisperer but that iOS Kindle app is hugely popular on the iPad and if Apple do manage to create a non-reflective iPad 2 screen then Amazon may have shot themselves in the foot with this argument.

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]