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App Store Publishing Made Simple

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Today marks the launch of Fuse, an iOS game publisher with a data-driven twist. Announced by game industry veteran, Jon Walsh, Fuse represents top iOS content developers and established brand partners around the world. Fuse brings top quality games to the forefront of the increasingly competitive App store marketplace, giving developers the visibility and back-end support they need for success.

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“It’s difficult to be successful in the app store. We know because we’ve lived it,” said Jon Walsh, CEO and co-founder of Fuse. “We’re huge believers in the iOS game platform and decided early on to make the investment required to understand the marketplace. We built a set of tools that will help grow an ecosystem of games and developer partnerships, to engage and entertain our growing audience of mobile gamers.”

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Established in 2009 as Bytemark Games, Fuse founders combine over 15 years of industry publishing experience, and have achieved significant App Store success, with titles like Retro Pinball, Jaws™, Zoo Toss and Babo Crash downloaded millions of times to date. Focusing on the ever-apparent need for comprehensive tools and better developer support, Fuse created an analytics infrastructure and applies efficient marketing initiatives to drive iOS developer success. Using these proprietary tools, favorable App Store visibility and sales results led Fuse to develop a full suite of cost-effective, all-inclusive publishing services. Today, Fuse serves as an invested, long-term publishing partner, and works collaboratively with both new and established developers in the iOS space.

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“We realize how important it is to maintain an active player base to create momentum from product to product when you need it,” said Walsh. “You need great content to keep your player base interested. Collaborating with great game makers to grow an ecosystem of games and players is the way we think publishing should work, and we want to be the company that proves it in the iOS space.”

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Fuse offers comprehensive analytics tools to support its developers, such as a real-time game performance dashboard and data-driven business plans. The publisher leverages its high-profile games to build large audiences and visibility for development partners in the App Store. Furthermore, Fuse adds value by advising partners on how to best monetize their initiatives.

Fuse representatives will be in San Francisco throughout the week of GDC (March 1-4) to talk more about the company’s plans and status. Interested developers and press may contact the PR team to schedule an appointment in advance.

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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