App Store Publishing Made Simple
Today marks the launch of Fuse, an iOS game publisher with a data-driven twist. Announced by game industry veteran, Jon Walsh, Fuse represents top iOS content developers and established brand partners around the world. Fuse brings top quality games to the forefront of the increasingly competitive App store marketplace, giving developers the visibility and back-end support they need for success.
“It’s difficult to be successful in the app store. We know because we’ve lived it,” said Jon Walsh, CEO and co-founder of Fuse. “We’re huge believers in the iOS game platform and decided early on to make the investment required to understand the marketplace. We built a set of tools that will help grow an ecosystem of games and developer partnerships, to engage and entertain our growing audience of mobile gamers.”
Established in 2009 as Bytemark Games, Fuse founders combine over 15 years of industry publishing experience, and have achieved significant App Store success, with titles like Retro Pinball, Jaws™, Zoo Toss and Babo Crash downloaded millions of times to date. Focusing on the ever-apparent need for comprehensive tools and better developer support, Fuse created an analytics infrastructure and applies efficient marketing initiatives to drive iOS developer success. Using these proprietary tools, favorable App Store visibility and sales results led Fuse to develop a full suite of cost-effective, all-inclusive publishing services. Today, Fuse serves as an invested, long-term publishing partner, and works collaboratively with both new and established developers in the iOS space.
“We realize how important it is to maintain an active player base to create momentum from product to product when you need it,” said Walsh. “You need great content to keep your player base interested. Collaborating with great game makers to grow an ecosystem of games and players is the way we think publishing should work, and we want to be the company that proves it in the iOS space.”
Fuse offers comprehensive analytics tools to support its developers, such as a real-time game performance dashboard and data-driven business plans. The publisher leverages its high-profile games to build large audiences and visibility for development partners in the App Store. Furthermore, Fuse adds value by advising partners on how to best monetize their initiatives.
Fuse representatives will be in San Francisco throughout the week of GDC (March 1-4) to talk more about the company’s plans and status. Interested developers and press may contact the PR team to schedule an appointment in advance.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
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