Start-up Reaches 10m Download Mark In Just 10 Months


UK app developer Neon Play has achieved over ten million downloads since its launch ten months ago and just three weeks after its app Paper Glider was announced as Apple’s ten billionth download. Spookily, the company has also just employed its tenth member of staff. Last month Neon Play became the talk of the press when it was announced that Paper Glider, a huge hit on both sides of the Atlantic, was the 10 billionth app to be downloaded from the Apple App Store.


"It’s weird how these things go sometimes but ten is definitely our magic number at the moment," said Neon Play CEO Oli Christie. "I’d like to say we’ve launched ten apps to fit with the pattern but we haven’t. We are on app number 26 at the moment and have just released a Royal Wedding app, our first departure from games."

Popular games such as Flick Football, Golf Putt Pro and the recently released Traffic Panic and iSkid have propelled Neon Play to the landmark download total with the latter title also securing the firm’s sixth No. 1 spot in the UK free games chart.

Last month Neon Play became the talk of the press when it was announced that Paper Glider – a huge hit on both sides of the Atlantic – was the 10 billionth app to be downloaded from the Apple App Store.

"It’s certainly been a great start to the year," added Christie. "To know that so many people are enjoying our games is a great incentive for the team to continue working hard to create simple and fun apps in the future."

Although best known for its portfolio of addictive games and celebrity apps, this month has seen Neon Play make a slight departure from its typical output by launching a Royal Wedding app.

"The Royal Wedding is shaping up to be one of the most talked about cultural events of the year and we hope the app proves popular all around the world. It includes background information about the happy couple, the ins-and-outs of the wedding plans and exclusive photos by royal photographer Ian Jones; all in a handy app-sized guide."

10 killer iFacts:
* 90 million iPhones have been sold
* 304 million iPods have been sold
* 15 million iPads have been sold
* Upon its release Apple sold 1 million iPads in 28 days
* There are currently 353,427 apps available on the App Store
* The 10 billionth download from the App Store in Jan 2011 was Paper Glider
* The average price of a paid game on the App Store is $1.06
* The App store has over 57,455 books and 51,450 games available
* Facebook is the most downloaded app of all time
* Doodle Jump is the most downloaded paid app of all time

Neon Play has signed deals with a number of celebrities and consumer brands as it aims to continue its impressive growth in 2011.

Royal Wedding App Free To Download – Here

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: