Start-up Reaches 10m Download Mark In Just 10 Months
UK app developer Neon Play has achieved over ten million downloads since its launch ten months ago and just three weeks after its app Paper Glider was announced as Apple’s ten billionth download. Spookily, the company has also just employed its tenth member of staff. Last month Neon Play became the talk of the press when it was announced that Paper Glider, a huge hit on both sides of the Atlantic, was the 10 billionth app to be downloaded from the Apple App Store.
"It’s weird how these things go sometimes but ten is definitely our magic number at the moment," said Neon Play CEO Oli Christie. "I’d like to say we’ve launched ten apps to fit with the pattern but we haven’t. We are on app number 26 at the moment and have just released a Royal Wedding app, our first departure from games."
Popular games such as Flick Football, Golf Putt Pro and the recently released Traffic Panic and iSkid have propelled Neon Play to the landmark download total with the latter title also securing the firm’s sixth No. 1 spot in the UK free games chart.
Last month Neon Play became the talk of the press when it was announced that Paper Glider – a huge hit on both sides of the Atlantic – was the 10 billionth app to be downloaded from the Apple App Store.
"It’s certainly been a great start to the year," added Christie. "To know that so many people are enjoying our games is a great incentive for the team to continue working hard to create simple and fun apps in the future."
Although best known for its portfolio of addictive games and celebrity apps, this month has seen Neon Play make a slight departure from its typical output by launching a Royal Wedding app.
"The Royal Wedding is shaping up to be one of the most talked about cultural events of the year and we hope the app proves popular all around the world. It includes background information about the happy couple, the ins-and-outs of the wedding plans and exclusive photos by royal photographer Ian Jones; all in a handy app-sized guide."
10 killer iFacts:
* 90 million iPhones have been sold
* 304 million iPods have been sold
* 15 million iPads have been sold
* Upon its release Apple sold 1 million iPads in 28 days
* There are currently 353,427 apps available on the App Store
* The 10 billionth download from the App Store in Jan 2011 was Paper Glider
* The average price of a paid game on the App Store is $1.06
* The App store has over 57,455 books and 51,450 games available
* Facebook is the most downloaded app of all time
* Doodle Jump is the most downloaded paid app of all time
Neon Play has signed deals with a number of celebrities and consumer brands as it aims to continue its impressive growth in 2011.
Royal Wedding App Free To Download – Here
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
