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Apple Announces iPad Air and Upto 128 GB Storage

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Apple yesterday announced iPad Air, the latest generation of its category-defining device, featuring a 9.7-inch Retina display in a thinner and lighter design and weighing just one pound. The new iPad model features the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, and iOS 7 featuring hundreds of great new features.

“iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

“It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is.”

 

24% Reduction In Overall Volume – iPad Air

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iPad Air is astonishingly thin and light. Through a series of refinements, we were able to drop close to a quarter of the volume of the previous-generation iPad. Yet from the moment you pick it up, you’ll notice how durable it feels. Elegant unibody construction strengthens and simplifies the enclosure. We took everything we’ve learned about making unibody devices and refined the process to be even more material-efficient and exact. The result is an iPad Air that feels amazing to hold and is easy to take with you wherever you go.

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iPad Air has thinner bezels on the sides of the display and a narrower width overall. But the size of the display stayed the same. It’s a subtle change, but it makes a dramatic difference. You see it the moment the screen comes to life. The beautiful display is more prominent than ever. And your attention is on what matters: your content.

The software also works intelligently with the new display. Using a touch-rejection algorithm, iPad Air recognizes if your thumb is simply resting on the display while you’re holding it or if you’re intentionally interacting with the Multi-Touch screen. It’s a great example of how Apple hardware and software are designed to work together to give you the best experience possible.

5-megapixel iSight Camera

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iPad Air is designed to be on the go, so it has two antennas to support MIMO (multiple input multiple output) for up to twice the 802.11n Wi-Fi performance. And the Wi-Fi + Cellular model has more LTE bands and supports more networks around the world — so iPad Air can keep you connected in more places.1 It also features a 5-megapixel iSight camera and a FaceTime HD camera with an improved sensor for better video calls.2 And dual microphones improve audio and suppress background noise for video recording, FaceTime calls, and voice recognition when using Siri. All this technology fits within a sleek frame that’s light and easy to hold.

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By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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