We’ve all heard of VSCO in the mobile photography community, if nothing else for the #VSCO or #VSCOCam on Instagram. Yesterday the company announced a $40 million investment from Accel Partners, a venture firm, renown for its early investment in Facebook.
VSCO; which says that it has a community “tens of millions of people” large — is more than just another app maker. VSCO also sells editing software that emulates the effects of classic analog film photography, which the company says has allowed it to be “cash-flow positive since Day 1,” when the company was founded in 2011.
The company employs 43 people in Oakland, Calif., who help run the other elements of Vsco (whose name rhymes with “disco”), including a community platform where photographers can share their work with one another, and a digital journal that features the artists using VSCO software and tools, among other things.
“We are working to create a new digital age of creativity,” said Greg Lutze, who founded VSCO along with Mr. Flory. “We built something we wanted to use ourselves.”