Apple – Shot on iPhone 6 – World Gallery Mobile Movie Campaign
We are all aware of Apple’s incredible ‘Shot on iPhone’ campaign with billboards, print and transit ads published with artists’ photographs but today Apple have expanded the iPhone World Gallery campaign to mobile movies too. Demonstrating what users of an iPhone 6 can capture with the built in video tools and available apps.
Seven videos have been selected to appear within the iPhone World Gallery on Television, cinemas and rich media ads and of course on Apple.com. The videos demonstrate various techniques available to the user including time-lapse, slo-mo and all hand held.
At TheAppWhisperer.com we have been ahead of the game for sometime with our Mobile Movies Column, yesterday we announced two new editors for it, Vanessa Vox and Giulia Baita, we know it is a growing and emerging area. Every two weeks videos that are uploaded to our dedicated Flickr Group are rigorously curated, commented upon and published to our website, as we did here yesterday.
Take a look at the videos that make up the new iPhone World Gallery Movie Campaign below:
Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
