iOS Apps,  News

Synesthesia EXP Launches ‘le déserteur’ The First Native Art Exhibition on iPad

le deserter (the deserter) is the first native exhibition on iPad.  Its mission is to provide the experience of being an art and literature exhibition on an iPad. It will be available 365 days on the App Store before deserting. The app le déserteur is a ticket for a unique, immersive and sensory experience. It will transform the iPad into an ephemeral work of art itself.

(Today, we have promotional codes to giveaway, ‘le deserteur’ retails for $9.99/£7.99 and if you would like to be in with a chance to win a promotional code we would like you to like us on Facebook (here), follow us on Twitter (here) – and most importantly reply to this post and tell us what you love most about We’ll enter your email address into our magical hat and if you’re a winner you will find a promo code sitting in your inbox very soon).

Please read more below about this fascinating app and watch the promotional video below…

One exhibition, 2 rooms, 24 works of art

The app consists of two consecutive and imbricated exhibition rooms “Anonymous bodies” and “Labyrinths”. le déserteur questions the role of the anonymous bodies in the cathartic act of desertion leading to the endless and protean quest for identity amid the labyrinth of life.

In each room: 12 works of art.

In each work of art: a short film + a piece of literature + a photograph.

In addition, and throughout the exhibition, an original sound installation designed by the New York-based artist Cocoon Effect offers the musical interpretation of the works of art.

le déserteur displays a unique curation of 28 artists from around the world, among which are:

  • NADERI: a Copenhagen-based art collective FUKK affiliated film-maker
  • Edouard Mortec: a photographer whose work was exhibited in venues such as the Miami Art Basel Satellite Fair, The Sidney & Berne Davis Art Center, Plateforme Gallery in Paris
  • Marion Clement: a writer and blogger covering the daily turpitudes of a woman in Paris
  • Benjamin Paulin: writer and singer, previous rapper, now taking an active part in the global recognition of the artwork of the French designer Pierre Paulin.


Design based on the myth of Arachne

The immersive and sensory experience provided by le déserteur is rooted in its simple yet neoclassicism-influenced design. Bruno La Versa, Italian graphic UX and UI designer based his work on the Greek myth of Arachne.

”Desertion is often understood in a negative sense, but I like to think of it as an extreme opposition to war, to something higher, wicked. It reminds me of the boldness of Arachne, who was not only gifted with high artistic skills, but challenged Athena, fought her way upstream, confident of her ability. That’s why le déserteur is a dynamic identity in flux, a geometric identity and perfect just like the wires of Arachne” Bruno explains.


Emotions influence the exhibition rooms

The founder Sylvain Souklaye collaborated with the scenographer Samuel Petit, the psychiatrist Nunzio d’Annibale and the digital strategist Erika Antoine to devise the app le déserteur as an art installation fuelled by desire and responsive to emotions. They built a digital experience which lies in the journey, not the destination.

Concretely, the UX immerses the user in a personal journey thanks to:

  • 2 exhibitions rooms which need to be unlocked one by one
  • each round exhibition room leads to 12 works of art which need to be unlocked one by one
  • a musical immersion (player that can be stopped at any time)
  • night/day reading modes

The UI allows the user to play with his/her emotions to interact with the app and impact the exhibition by changing:

  • the background colour of the exhibitions rooms
  • the central logo (144 possible combinations of Arachne’s wires)


Who is it for?

le déserteur targets art and literature lovers… with iPads globally. People with high interest in art and culture but little time! No need to queue up in front of museums for hours to get a shot of culture and discover new artists. It’s available at anytime, anywhere (though we recommend comfortably sitting in a sofa with headphones on).

le déserteur targets iPad owners… with appeal and curiosity for new immersive experiences.


About Synesthesia EXP – Why this Name?

Synesthesia is a neurological phenomenon in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway. People who report such experiences are known as synesthetes. EXP is for the different digital artistic experiences we ambition to bring to life.


What is Synesthesia EXP about?

Synesthesia EXP is a startup based in Copenhagen, Denmark and founded by Sylvain Souklaye, French writer, blogger, creative mind and former journalist. The aim of Synesthesia EXP is to create unique and immersive ways to experience art, literature and social science by crafting digital and physical exhibitions and literature experiences. Its first product is le déserteur app.


On the creation of le déserteur

Sylvain shares: “After years of collaboration with journalists and thinkers, I wanted to investigate further the link between emotion and reflexion by developing an art form based on desire. le déserteur was born, it would become an ecosystem where art and desire become one. My quest for desire and the origins of le déserteur are actually rooted further back when I watched for the first time Ghost In The Shell by Mamoru Oshii. While the film wondered in 1995 ‘Can a machine have a soul?’ le déserteur echoes back twenty years later ‘Can an iPad be a work of art with feelings?’”.


Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]

One Comment

  • Katie

    The AppWhisperer exposes me to photographers and other artists that continually challenge me.