Hipstamatic, the company that invented mobile photo filters and one of the oldest app companies in America, celebrates its tenth birthday with a return to retro. The company is launching a new app inspired by its original app tomorrow. Hipstamatic X is an instant film-like camera created exclusively for iPhone. This camera brings all the joy, quirk, and randomness of film photography to your pocket. Why spend hours editing? Never waste another moment swiping filters, pulling sliders, or tweaking effects.
“A decade is a long time, and while we’ve seen loads of photo apps enter and exit the category over the past ten years, Hipstamatic X is a return to what inspired them all. The joy of instant film and the availability of your iPhone are what make this product special,” said Lucas Allen Buick, Co-Founder, “The ‘fun’ of photography has really been drained over the years as we all worry about perfection. The brilliance of a point-and-shoot is that it captures a moment in time and as the photographer you are free to continue to experience those moments without stopping to edit and share.”
Hipstamatic X will be available on October 1st as a FREE download exclusively on iOS. A subscription which unlocks the company’s archive of filters and presets will also be available.
“This is just the beginning of Hipstamatic’s return to retro”, said Ryan Dorshorst, Co-Founder, “Our mission is to blur the line between the new world of computational photography and old-school instant film.”
Hipstamatic X includes a camera bag full of nostalgic cameras from the past, including Pinhole, Tintype, and Fisheye. “Utilizing new technology like depth capture we are able to more accurately reproduce these old photographic techniques,“ said Dorshorst. It also includes a brand-new Eazy™ Camera which harnesses the automagical power of machine learning to pick the perfect photo filter depending on what you are shooting.
Pictures taken with Hipstamatic X have their very own look and unique character; artistic and painted with light and quirk. Hipstamatic images are sometimes surprising and offer a delicate beauty, turning any iPhone into an instant art making machine.
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