The Basics Of Starting a Youtube Channel

With the growing influence of social media, it’s no surprise that everyone is tempted by the idea of starting their own YouTube channel. Whether you are an aspiring blogger, an athlete who wants to post online workouts or a business that wants to boost its sales, starting your own YouTube channel can surely be a good thing to do. 

Yet, with the countless numbers of online videos posted every minute, you will want to make sure you stand out. In order to gain a steady increase in the number of your followers and get a solid, money making,  number of views and likes, you’ll need to make sure that your videos stand out. 

If you are starting your own YouTube channel, here are some tips to help you during the process:



Determine Your Goals 

Your first step should be to determine your goals for your channel and knowing what you want to achieve with your channel. Ask yourself these questions: Am I trying to promote my business? Or am I showcasing my artwork? Or simply sharing my skill or hobby? Or whether you want to become a well-known online personality and make money out of it? Until you can answer these questions, you can’t start creating content. 

Plan Your Content 

Planning and knowing what you will be posting on your YouTube channel is extremely important. Your content is the most important thing about your channel. You can start by writing down all the ideas for the videos you want to create then search for those ideas in YouTube’s search box to see what comes up. This way, you will be able to know what your competitors are doing and devise a way to create better content. 

Invest in the Equipment and Tools that you will use

Although using your smartphone can be an acceptable way to record your videos, it would be better if you are using professional equipment like a good camera and microphone. Increasing your views can be done by investing in equipment which makes the quality of your videos better. Most YouTubers use cinematic cameras like a DSLR along with other videography essentials such as lighting and lenses. 

Another important thing is to find the right YouTube editing software, which is also very important for the quality of your videos. You will not necessarily need advanced software in order to edit your content as you can find several simple editing software that is user-friendly and easily downloadable to your computer. 

Make it Short and Consistent 

When you are still new to YouTube, viewers will not bother to watch your video if it is more than 3-minutes long. When you are first starting, make your videos as short as possible. You will need to be consistent with your videos, and provide content on a regular basis in order to keep the audience engaged and entertained.

Design Compelling Thumbnails 

The video thumbnail and title are the first things viewers see when your video is displayed on YouTube. Creating a thumbnail that pops will separate yourself from similar videos and make sure your viewers will be drawn into watching your video, not other competitors’. 

Although starting your own YouTube channel can seem a little bit scary, yet the benefits of being on YouTube greatly outweigh the downfalls. It is really an easy and affordable way to market yourself or your business, so why not start today and give it a try. 


Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]