Have you recently started noticing a lot of businesses popping up all over social media? Have you ever wondered how these kinds of marketing strategies work for them and how you could incorporate it into your own marketing strategy?
One of the best, and most prominent, social media platforms of our time is twitter. Launched all the way back in 2016, it is also one of the longest standing social media platforms to date. Twitter has a massive user base with approximately 326 million active monthly users, which makes it one of the best places for businesses to market themselves, and gain Twitter followers easily, especially when using a growth service. Not only do they now have access to a whole load of new people but they also have access to people worldwide. It is important to remember that marketing on social media is not like traditional marketing is it is crucial to into it with an in depth marketing strategy.
In order for you brand to succeed and for your marketing strategy to be successful, you have to do a few things, and if you’re new to social media it may get a bit confusing. Here are the best methods to market on social media.
Have a good profile
One of the first things that people see when looking at your Twitter, is your profile. Your profile and everything that goes along with it is one of the most important parts of setting up your account and a way for users to see how professional and reliable you are. There are certain points that you should focus heavily on when creating your profile in order to maximise its effectiveness when using twitter to market your brand.
Starting off with your username, you should choose something that is either the same or very similar to you brands name so that your followers don’t get confused. Keep it short and sweet. Next up is a profile photo. Make sure this is something that is directly related to your brand, and if it is your logo, it must be readable in the small icon twitter offers. Following on the same note of the profile photo, is the header image or banner. This should also keep with the theme and tone of your brand and be related to the products or services you sell. Lastly if your bio. There are many feature in the bio section that are incredibly useful to businesses such as the location function where you can show users the location of your store, as well as the website function where you can directly link your website.
All of this may sound a bit too complicated and that’s why Twesocial is here to help. Twesocial is an organic twitter marketing service that will handle every aspect of your account from the production of your profile, to tweeting content at the most appropriate times of the day, to even engaging with users and followers, and all you have to do is proved them with the content.
Use analytics for your strategy
One of the best ways to find out if your marketing strategy is effective ad working the way it should be is by looking at your analytics. This may seem like a tedious task but it can allow a business, by looking at different kinds of interactions with content posted at different times, to discover which type of content does the best and what time of day the target audience if most active. By discovering this information, you allow your brand to reach the most amount of people, get more Twitter followers, as well as being interesting to your entire target audience
Hashtags and retweeting
One of the most underused and misunderstood tools on Twitter is the hashtag feature. Hashtags are keywords that follow a pound sign that are put into tweets. These hashtags allow users to look up a specific keyword and find every post that has ever been posted with this hashtag. It is a fantastic tool for businesses to make use of because it means that they can reach a niche audience that is beyond just their follower base, and allows them to extend their interaction to new people in order to grow their follower base.
Create a community
First and foremost, Twitter is a social media platform, which means you need to be social, engage with people who you want to be associated with, reply to comments on your posts, respond to direct messages sent to you, and create niche content that will create a community of people who will support your brand. This will help you grow your brand or business and create a customer base that is reliable and enjoyable.