Demand for iPhone 13 hits peak on Google Search led by Ireland and Australia
Ahead of the much anticipated September 14th Apple event, Apple is expected to unveil the iPhone 13 as the latest smartphone from the company. Consumers are therefore keen to understand what the phone has to offer in terms of aspects like features and price, consequently driving interest in the device to record levels.
Data presented by Burga indicates that interest in the keyword ‘Buy iPhone 13’ has hit peak popularity with a score of 100 on the Google Search platform by the week ending September 11, 2021. By the week ending September 4, the interest recorded a score of 61. Between the week ending August 28th and September 11th, the interest has soared 40%.
Elsewhere, Ireland is leading in the iPhone 13 interest with a popularity score of 100, followed by Australia at 88. Interestingly, Canada ranks third at 76 while the United States is in the fifth spot at 56. Google trends platform analyzes the popularity of top search queries in Google Search across various regions and languages where a value of 100 is the peak popularity for the term.
Drivers for iPhone 13 searches
The Google search interest in iPhone 13 comes ahead of the phone’s expected unveiling during the September 14th Apple event. The online searches are possibly around the phone’s release date, the price, and the specs. Notably, the interest in iPhone 13 comes even as features remain uncertain, but customers are projecting an improved device following the success of the iPhone 12 series.
The phone is projected to introduce a host of new features alongside hardware upgrades and the iOS 15. The tech giant is expected to add some much-awaited design improvements, including shrinking the notch on the iPhone 13.
Like other competitors in the industry, Apple is projected to introduce unique specs around connectivity, design display, and cameras. Overall, the focus will also be on the phone’s possible new color options, a faster processor, reverse wireless charging, and Wi-Fi 6E connectivity. These features have been favored among most users.
Worth noting is that the 5G network capability has majorly driven the success of the iPhone 12 series, and the technology will likely feature in the iPhone 13. With the 5G technology gaining momentum, the network is driving smartphone sales, an aspect Apple understands.
Like every previous model, the iPhone 13 model is poised to improve the camera perspective. Some of the camera improvements users will be looking out for are sensors capable of receiving more light, image stabilization, better low-light camera performance, and an upgraded ultra-wide lens. iPhone 13 is also expected to have extra minutes of battery life compared to the iPhone 12.
iPhone 13 pricing
Notably, a significant focus will be on the iPhone 13’s pricing. The phone’s development comes in the wake of a global chip shortage that almost crippled several industries. Notably, TSMC, Apple’s primary chip supplier, has reportedly increased costs by up to 20%, and the company might pass the charges to customers.
The company had previously indicated that it was expecting supply constraints to impact the iPhone and iPad, and it’s unclear how this might impact the iPhone 13.
The Google search interest in iPhone 13 might also be initiated by users who intend to upgrade their current devices. Recent research indicated that about 44% of users plan to upgrade to an iPhone 13 model. Another 38% noted that they are willing to buy the 6.1-inch iPhone 13.
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Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
