Aurasma Teams Up with [s]edition For Official Unveiling of The Fourth Plinth in Trafalgar Square, London – Today
The tradition of viewing art is set to be transformed with today’s launch of radical interactive content to accompany the new commission by Elmgreen and Dragset for the Fourth Plinth in London’s Trafalgar Square. In collaboration with s[edition], the leading digital platform for collecting contemporary art, the Scandinavian artistic duo invites visitors to experience the sculpture in the virtual world using augmented reality. For the first time, visitors can further engage with the Fourth Plinth commission, which is funded by the Mayor of London with support from Arts Council England. They will be able to access exclusive content via the s[edition] iPhone app, powered by Aurasma, the world’s leading…
Our App Of The Day – Aurasma – For Android and iOS Platforms
British style visionary Henry Holland has become the first fashion designer to bring a magazine cover to virtual life by releasing his own augmented reality app, powered by Aurasma. Subscribers of fashion magazine, InStyle UK, can download the free app and see his Spring/Summer 2012 collection come to life in a whole new dimension. Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time. Available on smartphones, the app was created out of technology that is capable of recognizing images, symbols and objects in the real world and understanding them.…
