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SAMSUNG AND MARVEL ENTERTAINMENT ANNOUNCE GLOBAL BRAND PARTNERSHIP
Samsung Electronics and Marvel Entertainment today announced a new global partnership. Through a multi-medium creative campaign across film, digital and product, Marvel and Samsung will integrate their brands in unique and creative ways to bring their collective audiences together and showcase the best from both brands. The partnership will merge the worlds of both brands, highlighting Samsung’s technology and Marvel’s visual storytelling to offer unrivalled access to exclusive content and experiences. “Samsung is passionate about the stories around our products and the people that use them,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “Partnering with Marvel gives us the opportunity to bring…