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Pio Schunker – Samsung Mobile Brand Marketing Executive Shares His Vision
Pio Schunker, Senior Vice President of Mobile Communications Business at Samsung Electronics, recently sat down for an interview about what he’s learned about Samsung since joining the company last year and what his plans are for the future. In addition to the highlights of that interview, which can be seen in the video above, Schunker also talked about how branding and marketing work at Samsung, and the kind of company that Samsung is at its core. “The only way to succeed in building a true brand that lasts is to base it on something that is inherently true of the DNA of the company and the very behavior of that…