Who’s Making All The Money In The App Store?

A question many have asked several times over and a report by shows exactly where’s it’s going. Take a look below, Doodle Jump for example made over $1m after selling 3.5 m copies. Ethan Nicholas made $35k in one day from sales of the iShoot game. What’s also interesting from this report is how much it costs to produce an app in the first place, with the average being around $23,000 but gaming apps, which appear to be the most expensive can reach heights of $224,000, Angry Birds reportedly cost just over $200,000 to develop.

Read more fascinating facts regarding money making in the app store below…

How Much Will It Cost To Develop An App?


Cost Factoring


Time Factoring




This chart assumes you have spent $24,500 developing your app, for an app selling at $0.99 you’re going to need sales of 36,319 to break even. Obviously the higher the original app price the less you will have to sell but then you have to question whether the app would of cost more than $24,500 to develop initially.

Chances of Success


Nearly 700 apps are released every day, with over 77,000 publishers currently active, so the competition is stiff. Ignoring the top 10% of the most successful apps ever (to discount freak successes such as Angry Birds and give us a more realistic picture), a sad fact of reality is that nearly a quarter (23%) of apps sell less than 1,000 units from launch. A staggering 56% sell fewer than 10,000 and 90% sell under 100,000 – only an elite 10% sell between 127,000 and 3,000,000 units.

However, your chances of success are greatly improved if your app is featured in the ‘What’s Hot’ section of the Apple store, where you can expect up to 20 times the volume of sales for around a week and don’t forget we can help you with promotion here at, of course.




According to handset manufacturers and operators, Android handsets are outselling iPhones in Australia at 2.5:1. In the UK this ratio is around 2:1 and in the US it currently stands at 2.3:1.
Finally, while the Apple store is in the lead so far, according to a research report by Garner this dominance is likely to last only until 2014 and the Android will contribute to most of the mobile app market’s growth over the next few years.



Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]

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