iPhoneography – Viewfinder Pro – Updated
Use Viewfinder to quickly and easily compose your shot, choose your focal length, and a lot more before you ever reach for your equipment bag. It is the perfect companion for location scouting and for concept shoots. It makes so much easier to determine what equipment to bring to the actual shoot.
This app supports nearly every digital or film based camera on the market, including all major brands of 4/3, 35mm, medium and large format still cameras and backs, as well as lenses from most manufacturers; so you can be sure that you’ll find your equipment there. Generic formats like 35mm and 4×5 allows to use your cameras even it’s not listed by manufacturer. Viewfinder is designed to be a highly customizable professional tool, so you can define your own sensor or film formats and lens focal lengths. Even the function buttons are customizable to reflect your needs and working style. You can save up to four different camera setups and switching between them is as easy as tapping a button.
This app has just been updated, you can check out the new features in What’s New below. This is a free update but if you haven’t previously purchased this app, you can do so here. It retails for $19.99/£13.99/download
What’s New
Volume shutter
Save the current view the same way you take a picture with the Volume Up button on your device! The headphone cable is also supported. iOS 5 or later is required for this feature.
Custom cameras
You can create custom cameras by specifying the effective image size and the lens mount to use.
Acquisition formats
Several cameras support recording from differently sized and shaped areas of the whole sensor. Previously these were represented as distinct cameras on the camera list. Now they are grouped together resulting in a more clean camera list. This feature is also used to set anamorphic recording mode simulation for supported cinema cameras (which includes almost all the cameras that use the ARRI PL mount). Anamorphic support requires the Cine Pack.
Additional new features:
Bulletin Extra: you can subscribe to the Viewfinder Bulletin from the app.
Added cameras: Canon EOS-1D X; Fuji X-Pro1; Nikon D4.
Maximum custom focal length increased to 2000mm.
Improved handling of multiple simultaneous module purchases in the Module Store.
Added the entire lineup of Cambo technical cameras plus Fuji GX617, TX-1, TX-2; Hasselblad H2F, H3DII-50MS, H4D-50MS, H4D-200MS, H4X; Mamiya RZ80.
Added backs: Leaf Aptus-II 10R, 12R; Mamiya/Leaf Aptus-II 22, 28, 33, 40, 56, 80.
New features for Cine Pack owners:
Added cameras: Canon EOS C300, C300 PL; Ikonoskop A-Cam dII; Sony F65.
Fixes:
The map in the Album revealed part of the main screen after rotation on iOS 5.
Wide adapter requirements were incorrectly calculated for 1.5x anamorphic lenses.
Downloading the current day’s GPX log from iTunes while the app is running resulted in a truncated log file.
Fixes for ALPA eFinder and eFinder Tools:
Stuck “Waiting for stable magnetic heading” message when bubble mode is activated too fast.
Cutout cardboard simulation was not cleared correctly for extreme shift values.
Smoother animations for cutout cardboard simulation if shift simulation/parallax correction is active.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
