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iPhoneography – Viewfinder Pro – Updated

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Use Viewfinder to quickly and easily compose your shot, choose your focal length, and a lot more before you ever reach for your equipment bag. It is the perfect companion for location scouting and for concept shoots. It makes so much easier to determine what equipment to bring to the actual shoot.


This app supports nearly every digital or film based camera on the market, including all major brands of 4/3, 35mm, medium and large format still cameras and backs, as well as lenses from most manufacturers; so you can be sure that you’ll find your equipment there. Generic formats like 35mm and 4×5 allows to use your cameras even it’s not listed by manufacturer.
Viewfinder is designed to be a highly customizable professional tool, so you can define your own sensor or film formats and lens focal lengths. Even the function buttons are customizable to reflect your needs and working style. You can save up to four different camera setups and switching between them is as easy as tapping a button.


This app has just been updated, you can check out the new features in What’s New below. This is a free update but if you haven’t previously purchased this app, you can do so here. It retails for $19.99/£13.99/download

What’s New

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Volume shutter

Save the current view the same way you take a picture with the Volume Up button on your device! The headphone cable is also supported. iOS 5 or later is required for this feature.

Custom cameras

You can create custom cameras by specifying the effective image size and the lens mount to use.

Acquisition formats

Several cameras support recording from differently sized and shaped areas of the whole sensor. Previously these were represented as distinct cameras on the camera list. Now they are grouped together resulting in a more clean camera list. This feature is also used to set anamorphic recording mode simulation for supported cinema cameras (which includes almost all the cameras that use the ARRI PL mount). Anamorphic support requires the Cine Pack.

Additional new features:
Bulletin Extra: you can subscribe to the Viewfinder Bulletin from the app.
Added cameras: Canon EOS-1D X; Fuji X-Pro1; Nikon D4.
Maximum custom focal length increased to 2000mm.
Improved handling of multiple simultaneous module purchases in the Module Store.
Added the entire lineup of Cambo technical cameras plus Fuji GX617, TX-1, TX-2; Hasselblad H2F, H3DII-50MS, H4D-50MS, H4D-200MS, H4X; Mamiya RZ80.
Added backs: Leaf Aptus-II 10R, 12R; Mamiya/Leaf Aptus-II 22, 28, 33, 40, 56, 80.

New features for Cine Pack owners:
Added cameras: Canon EOS C300, C300 PL; Ikonoskop A-Cam dII; Sony F65.

Fixes:
The map in the Album revealed part of the main screen after rotation on iOS 5.
Wide adapter requirements were incorrectly calculated for 1.5x anamorphic lenses.
Downloading the current day’s GPX log from iTunes while the app is running resulted in a truncated log file.

Fixes for ALPA eFinder and eFinder Tools:
Stuck “Waiting for stable magnetic heading” message when bubble mode is activated too fast.
Cutout cardboard simulation was not cleared correctly for extreme shift values.
Smoother animations for cutout cardboard simulation if shift simulation/parallax correction is active.

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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