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Introducing Adobe Photoshop Camera – AI-First Camera App that Brings Photoshop Magic to the Palm of Your Hand

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The smartphone camera and social media have fundamentally changed the way people of all skill levels create and share their own stories. And while the industry has pushed the limits on hardware, the software magic for photography on your phone has been limited, so say Adobe.

Adobe believe the world is ready for the next chapter, where it’s not just about more mega-pixels, but how you can tell your story in a unique way.

Given Adobe’s mission to empower creativity for all, they’re excited to introduce Adobe Photoshop Camera, an app that re-imagines what’s possible with smartphone photography. Photoshop Camera is a new, AI-powered mobile camera app that brings incredible Photoshop magic directly to the point of capture. It’s available now as a preview for iOS and Android devices and targeted for general availability in 2020.

Adobe has a long history of delivering breakthrough experiences for creatives. And for the past few years, they’re leveraged the power of artificial intelligence (AI) to deliver amazing features to the creative community through Adobe Sensei, their AI platform and framework. They have built Photoshop Camera as a Sensei-first app on their journey to expand their focus to deliver creative tools, including Photoshop, to everyone. With Photoshop Camera and Photoshop Express, they’re increasing your choices for creating with the magic of Photoshop.

With Photoshop Camera you can capture, edit, and share stunning photos and moments – both natural and creative – using real-time Photoshop-grade magic right from the viewfinder, leaving you free to focus on storytelling with powerful tools and effects. Leveraging Adobe Sensei intelligence, the app can instantly recognize the subject in your photo and provide recommendations, and automatically apply sophisticated, unique features at the moment of capture (i.e. portraits, landscapes, selfies, food shots), while always preserving an original shot. It also understands the technical content (i.e. dynamic range, tonality, scene-type, face regions) of the photo and automatically applies complex adjustments.

Adobe

 

But even more, this new app also unlocks the power of the creative community by allowing users to access a curated feed of lenses made by well-known artists and influencers. This includes charttopper Billie Eilish, who’s helped inspire creativity in a new generation of the creative community. Working with Billie – who believes creativity is at the center of everything she does – we created some really cool limited-edition lenses inspired by her songs and music videos. It’s so easy and simple – anyone can use them to express themselves through the app.

 

Photoshop Camera is a major moment for Adobe to broaden Adobe Creative Cloud as a creativity platform for all. They’re committed to investing in accessible tools like Photoshop Camera built for the next generation of consumers and creatives. Innovation and pushing the limits of creative expression have always been core to Adobe’s DNA. They are a company that sits at the intersection of deep science and the art of storytelling, and Photoshop Camera is a great example of their work to democratize creativity.

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By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com