News,  The Business of Mobile Photography

Apple Exporting from India to boost ‘Make In India’ Plan

Exports from India for Apple iPhones have already started to a few European markets. The Indian government are keen to promote their ‘Made in India’ plan and Apple are keen to ensure India becomes a main export hub.

Wistron Corp are Apple’s India contract industry manufacturer who started assembling iPhones in India in 2016. They are now exporting Apple’s smartphones from their facility in Bengaluru.

“iPhone 6s and iPhone 7 are being exported in quantities of under 100,000 units a month,” said Neil Shah, research director at Counterpoint Research, citing export data that the firm tracks.

The US-China trade war highlights the importance for Apple to use India as an export hub. It’s a win win for both India and Apple and according to recent media reports, Apple has communicated with their suppliers, Wistron, Foxconn and Pegatron to aim to move 15-30% of their production to locations outside of China.

Rather than viewing Indian as a significant market, some industry watches are under the impression that Apple is treating India more as a production hub rather than a significant market. This view is supported with news that Foxconn, their Taiwanese contract manufacturer is set to commence manufacturing their higher-end phones with an initial capacity of 250k devices per calendar month and between 70-80% of this output may be exported.

If Apple were able to scale up their Indian manufacturing operations they may be able to avoid import duties and further allow it to keep its smartphone prices lower, or invest the savings in it retail arm. Apple are keen to set up their own stores in the country and as the average selling prices of devices has slowly been creeping upwards, industry experts say this would be a good move.


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Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]