New MacBook Air has more to love and is now just £999/$999
Apple today updated MacBook Air, the world’s most loved notebook, with faster performance, the new Magic Keyboard, twice the storage and a new lower price of £999/$999, and even less for education.* The new MacBook Air delivers up to two times faster CPU performance** and up to 80 percent faster graphics performance,*** letting customers breeze through daily activities and play more games. Now starting with 256GB of storage, MacBook Air allows customers to store even more movies, photos and files. With its brilliant 13-inch Retina display for vivid images and sharp text, Touch ID for easy login and secure online purchases, spacious trackpad, and all-day battery life combined with the power of macOS Catalina, it’s the best MacBook Air ever made.
“From students and consumers buying their first computer to customers looking to upgrade, everyone loves the Mac, and they especially love MacBook Air. Today we’re giving it a huge update, with two times faster performance, the new Magic Keyboard, double the storage, a new lower price of £999 and an even lower price for education,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing. “With its stunning, thin and light design, brilliant Retina display, all-day battery life and the power and ease-of-use of macOS, MacBook Air is the world’s best consumer notebook.”
Offering quad-core processors for the first time, MacBook Air now delivers even more speed across everyday activities, from organising photos and creating presentations to editing videos. Featuring the latest 10th-generation Intel Core processors up to 1.2GHz quad-core Core i7 with Turbo Boost speeds up to 3.8GHz, MacBook Air delivers up to two times faster performance when compared to the previous generation. And with Intel Iris Plus Graphics, MacBook Air now delivers up to 80 percent faster graphics performance, so graphics-intensive activities like playing games and editing video are faster than ever.
New Magic Keyboard
MacBook Air now features the new Magic Keyboard, first introduced on the 16-inch MacBook Pro. A redesigned scissor mechanism delivers 1mm of key travel for a comfortable and stable key feel, while the new inverted-“T” arrangement for the arrow keys makes them easier to find without looking down. MacBook Air features a stunning unibody wedge design made from 100 percent recycled aluminium and comes in three finishes — gold, silver and space grey. The 13-inch Retina display delivers over 4 million pixels and millions of colours, so whether customers are reading an email, enjoying a movie or editing their photos, text is razor sharp and images are more true to life.
Double the Storage
MacBook Air now starts with 256GB of storage, double that of the previous generation, so customers can store even more movies, photos and files. And for those who need even more storage capacity, MacBook Air offers up to a 2TB SSD, double the previous maximum storage.
Built-in Security and Privacy
MacBook Air comes with the Apple T2 Security Chip, Apple’s own custom-designed second-generation silicon, which checks that software loaded during the boot process has not been tampered with and provides on-the-fly data encryption for everything stored on the SSD. This allows MacBook Air and any Mac with the T2 chip to deliver the most secure boot process and storage of any notebook. The T2 also protects Touch ID information, so whether customers are unlocking their Mac, entering an online password or making online purchases, their information stays safe.
Additional Features
• A three-mic array for more clear voice capture for FaceTime calls with friends and family.
• The industry-best Force Touch trackpad for precise cursor control and multi-touch navigation.
• Thunderbolt 3 ports for data transfer, charging and video output in a single connector.
• Support for up to a 6K external display, a first for MacBook Air.
• Advanced stereo speakers for immersive, wide stereo sound for activities like watching Apple TV+ content or playing games in Apple Arcade.
macOS Catalina
Every new MacBook Air comes with macOS Catalina, the latest version of the world’s most advanced desktop operating system. macOS has always been at the core of the Mac experience, and with apps like Safari, Mail, Photos, Pages, Numbers and Keynote, customers have powerful tools to do amazing things. macOS also makes MacBook Air the perfect companion device to iPhone, iPad and Apple Watch with built-in Continuity features that allow users to make and receive phone calls without picking up their iPhone; automatically unlock their Mac with Apple Watch; copy and paste images, video and text straight from iPhone or iPad to a nearby Mac; and in macOS Catalina, extend the workspace of their Mac using an iPad and Sidecar. Security features keep users better protected and Voice Control lets users control their Mac entirely with their voice.
Updates coming to Pages, Numbers and Keynote offer a variety of new features aimed at unleashing creativity, improving productivity and enhancing collaboration. A wide selection of gorgeous new templates in Pages and Keynote gives users a head start on creating beautiful documents and, for the first time in iWork, users can add a drop cap to make a paragraph stand out with a large, decorative first letter. Collaboration will also become easier than ever with support for iCloud folder sharing and the ability to edit shared documents while offline.
Apple Services
Customers can also enjoy Apple services right on their MacBook Air, including new Mac versions of the Apple Music, Apple Podcasts and Apple TV apps, as well as Apple News. Apple Arcade is available through the Mac App Store, bringing 100+ new and exclusive games to Mac customers. And for a limited time, customers who purchase a new MacBook Air can enjoy one year of Apple TV+ on the Apple TV app for free.****
Mac mini Also Updated Today
Whether they are using it as a desktop computer, a music and movie storage hub for the family, or as a code compile server for Xcode, customers love Mac mini. The standard configurations of Mac mini now come with double the storage capacity. The £799 configuration now comes standard with 256GB, while the £1099 configuration features 512GB of storage, and every Mac mini is made from 100 percent recycled aluminium.
Pricing and Availability
Starting at £999/$999, and even less for education, the new MacBook Air is available to order starting today on apple.com and in the Apple Store app. MacBook Air will be available in stores starting next week. Additional technical specifications, configure-to-order options and accessories are available online at apple.com/mac.
Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
