Connected Space develop Augmented Reality Enabled Smartphone Application for London’s largest International Urban Art Festival
Connected Space, in partnership with RISEgallery, have developed an urban wayfinder app to support RISEfestival, London’s largest international urban art festival. The app – already live – will help increase people’s engagement with art in the public realm, as well as provide in-depth user behavioural analytics to demonstrate return on investment.
Organised by Croydon’s award-winning RISEgallery, the festival will see the arrival of over 60 new murals in and around Croydon town centre, created by world renowned artists such as Dotmaster, Conor Harrington, BK Fox, Lovepusher and Cityzen Kane. The festival will also feature a huge free public events programme, incorporating talks, tours, walks, workshops and parties.
RISEfestival has two key aims. Firstly, to remove barriers to art and help the community engage with it. Secondly, to bring more people into the borough, presenting the new face of Croydon to the public and helping to change the perception of the town whilst it is being transformed via a regeneration project worth £5 billion.
Connected Space is developing this urban way-finder app for RISEfestival, built on the company’s technology platform. The app includes a live-mapping powered ‘guided tour’ of the street artworks around the town, with images and audio descriptions of each installation. Users
Artworks by Whatshisname and Schoony will appear as app-only exclusives. This means the work will appear on the screen in real-time, enabling the user to explore the pieces using the environment around them. These unique extras unlock in the app depending on the users location, and add an extra layer to the RISEfestival experience.
The app will also include information on the other events happening across the town, and the option for users to give feedback on their visit.
Behind the scenes, the app will collect deep user behavioural analytics on the number of visits, the duration of single and total visits, and the number of repeat visits. As well as information on routes, dwell times, engagements, and feedback from visitors. This will help show return on investment to the event sponsors and give vital information to help build the case for future exhibitions.
The RISEfestival app is available to download now.
About RISEgallery
RISEgallery specialises in contemporary, urban contemporary and post war-pop art and work closely with emerging and established international artists who display exceptional talent, technical skill and intrinsic creativity. The brainchild of leading art dealer Kevin Zuchowski-Morrison, RISEgallery plays a key role in London’s creative and cultural landscape and is committed to pioneering projects in which art plays a pivotal role in being a catalyst for positive change and benefits the community.
About RISEfestival
RISEfestival is a celebration of the globally recognised movement that is urban art. In a short time, this increasingly popular art form has not only caught the imagination of people around the world but has grown its identity with visual diversity at an incredible rate. This ten day festival will welcome leading urban artists from around the world to create 60 new murals and installations in and around Croydon town centre. There will also be an extensive range of events for the public to enjoy including talks, tours, workshops, film screenings and a huge block party with world renowned DJs. The festival is supported by Croydon Council, Croydon BID, The Arts Council and HUB.
About Connected Space
Connected Space is a tech innovation company based in Croydon, South London. They’re a diverse team of passionate people with over 20 years experience in the technology sector. Connected Space was founded in 2013 by ‘technology veterans’ Andy Poulter and Mick Robins after they recognised that technological advancements were disrupting every aspect of every organisation in every sector. This level of disruption needs a new innovation model, which is where Connected Space comes in. We deliver our products through our smart, adaptable proprietary technology platform. It delivers a scalable and secure solution, but also allows us to harness new capabilities like artificial intelligence, blockchain, and IoT.
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