Adobe Unveils Milestone 2015 Creative Cloud Release

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Unprecedented Innovation and Integration Across Creative Cloud Desktop and Mobile Apps; New Adobe Stock Service Debuts

Adobe today launched a milestone release of its flagship Adobe Creative Cloud tools and services. The 2015 release of Creative Cloud includes major updates to Adobe’s industry-defining desktop tools, including Photoshop CC, Illustrator CC, Premiere Pro CC and InDesign CC; as well as new connected mobile apps for iOS and Android. The company also shipped Adobe Stock, the industry’s first stock content service to be integrated directly into the creative process and the tools creatives use every day (see separate press release). In addition, Adobe announced an expanded Creative Cloud enterprise offering that includes enterprise-grade administration, security, collaboration and publishing services for design-driven brands, businesses and large organisations. 

“The 2015 release of Creative Cloud is packed with innovation. Adobe Stock, our brand new stock service, makes 40 million photos, vector graphics and illustrations accessible directly within your favorite CC desktop apps.  Our CreativeSync technology deepens the connections between desktop apps and mobile apps on iOS and Android; and major updates to Creative Cloud’s infrastructure and administrative capabilities makes this an essential upgrade for enterprise customers,” said David Wadhwani, senior vice president, Digital Media at Adobe. “Creative Cloud 2015 is our most powerful and comprehensive release to date.”

At the heart of Creative Cloud is Adobe CreativeSync, a signature technology that intelligently syncs creative assets: files, photos, fonts, vector graphics, brushes, colours, settings, metadata and more. With CreativeSync, assets are instantly available, in the right format, wherever designers need them — across desktop, web and mobile apps.  Available exclusively in Creative Cloud, CreativeSync means work can be kicked-off in any connected Creative Cloud mobile app or CC desktop tool; picked up again later in another; and finished in the designer’s favorite CC desktop software.

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Adobe Photoshop Turns Twenty-Five and ‘Ps25Under25’ Opportunity

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Adobe Photoshop, the imaging software that continues to redefine creativity in the digital age, turns 25 today. Photoshop touches virtually all the inspirational imagery that surrounds us: the high-impact logo on your morning cup of coffee; the new app you download on your iPhone; the sleek design of your running shoes; the Hollywood blockbuster that you’ll see tonight. Photoshop continues to blaze a trail, with amazing new features added with every release and new mobile apps that extend the power of Photoshop to iPhone, iPad and Android devices.

“For 25 years, Photoshop has inspired artists and designers to craft images of stunning beauty and reality-bending creativity,” said Shantanu Narayen, Adobe president and chief executive officer.  “From desktop publishing, to fashion photography, movie production, web site design, mobile app creation and now 3D Printing, Photoshop continues to redefine industries and creative possibilities.  And today that Photoshop magic is available to millions of new users, thanks to Adobe Creative Cloud.”

Photoshop is one of the most recognised software brands in the world, with tens of millions of users, and is the go-to application for digital image manipulation across all media: from print, to film, to the web. Photoshop features — such as Layers, The Healing Brush, Content Aware Fill and Camera Raw — have empowered creatives to produce their best work.  Photoshop technology is also at the heart of Adobe Lightroom, essential software for both professional and amateur photographers. And to meet the needs of today’s visual artists, Photoshop and Lightroom mobile apps enable creatives to work on image files seamlessly across desktop computers, tablets and smartphones. 

Photoshop’s success helped Adobe deliver the creative industry’s most comprehensive set of tools.  No other company serves the creative industry with such a wide range of products and services.  In addition to Photoshop, applications like Adobe Illustrator, InDesign, Premiere Pro, After Effects, Dreamweaver and others have pushed creativity forward, no matter what the media.  And today Adobe Creative Cloud services, such as Behance and Creative Talent Search, are helping a new generation of creatives find a global audience and market for their work.

The secret of Photoshop’s massive success has been its constantly evolving capabilities and an incredible pipeline of deep image science. This pipeline of innovation is now getting to customers faster than ever before, with Photoshop and Lightroom desktop and mobile apps constantly updated, as part of Adobe Creative Cloud.

To celebrate this Photoshop milestone, Adobe is showcasing 25 of the most creative visual artists under 25 who use Photoshop. To be considered, artists upload their projects to Behance and use the tag “Ps25Under25.” In the coming months, those selected will take over the Photoshop Instagram handle (@Photoshop) for two weeks and present their work for the world to see. Fredy Santiago, a 24-year old Mexican-American artist and illustrator, based in Ventura, California will be the first to display his incredible work, beginning today.

The company is also launching an advertising campaign, “Dream On”, on The Academy Awards — as a tribute to 25 years of amazing art created in Photoshop. The TV advertisement includes incredible work from Photoshop artists and iconic images from major motion pictures that used Photoshop in the making, including Avatar, Gone Girl, How to Train Your Dragon 2 and Shrek. The spot can be seen here.

 

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Adobe Lightroom Mobile now available for Android Phones

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Adobe today announced the availability of Lightroom mobile for Android phones. Lightroom mobile is a companion app to Lightroom 5 desktop software, available as part of Adobe Creative Cloud. First released for iPad and iPhone, Lightroom mobile offers powerful capabilities to edit, organise and share images anywhere and anytime.

Built on a powerful cloud sync architecture, Lightroom mobile provides the most efficient way to manage and edit images across desktop, mobile devices and the Web. With Creative Cloud Photography Plan, photographers have access to professional-class photographic workflows on desktops and smartphones, allowing users to perfect images on any device.

Key Lightroom mobile capabilities include:

·         Sync edits, metadata and collection changes to the Lightroom catalogue on a Mac or Windows computer

·         Automatically import images from the smartphone gallery and sync back to the Lightroom catalogue on the desktop

·         Edit images using familiar Lightroom tools and presets, including non-destructive processing using Smart Previews

·         Quickly flag and reject photos

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Adobe to Acquire Fotolia: Adds Stock Content Marketplace to Creative Cloud

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Adobe today announced that it has entered into a definitive agreement to acquire privately-held Fotolia, a leading marketplace for royalty-free photos, images, graphics and HD video, for approximately $800 million in cash. Fotolia will be integrated into Adobe Creative Cloud, providing current and future Creative Cloud members with the ability to access and purchase over 34 million images and videos, significantly simplifying and accelerating the design process. The acquisition of Fotolia cements Creative Cloud’s role as a vibrant marketplace for creatives to buy and sell assets and services as well as showcase their talent to a worldwide audience. Adobe also plans to continue to operate Fotolia as a standalone stock service, accessible to anyone.

“The acquisition of Fotolia will reinforce Creative Cloud’s role as the preeminent destination for creatives,” said David Wadhwani, senior vice president, Digital Media, Adobe. “Creative Cloud is becoming the go-to marketplace for the creative community to access images, videos, fonts and creative talent, through critical creative services like Fotolia and our new Creative Talent Search capabilities.”

With over 3.4 million members, Adobe Creative Cloud features the world’s leading desktop tools, an array of complementary mobile apps, training content, creative assets and services and ready access to a dynamic community. Creative Cloud is transforming how creatives find inspiration and deliver their best work — and the value of Creative Cloud is increasing all the time through product updates and new capabilities like Creative Talent Search. Following the completion of the acquisition, Adobe expects to integrate the delivery and purchase of stock assets into Creative Cloud.

“Becoming part of the Adobe family is a dream come true for the Fotolia team and will accelerate our vision to become the best place for artists to build a business and the ultimate destination for designers to find stunning creative work,” said Oleg Tscheltzoff, founder and CEO of Fotolia.

Founded in 2004, with offices in New York, Paris and Berlin, privately-held Fotolia is owned by Kohlberg Kravis Roberts & Co. L.P., TA Associates and management. Fotolia currently operates in 23 countries and has websites in 14 languages.

The transaction, which is expected to close in the second half of Adobe’s fiscal Q1 2015, is subject to certain regulatory approvals and customary closing conditions. The potential financial impact to Adobe of this transaction is not reflected in financial targets Adobe has previously provided, or new targets disclosed as part of Adobe’s financial results, released on December 11, 2014. Until the transaction closes, each company will continue to operate independently. Upon close Fotolia CEO, Oleg Tscheltzoff, will continue to lead the Fotolia team as part of Adobe’s Digital Media business.

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Adobe Takes Creativity Mobile with New Creative Cloud Connected Apps and Hardware

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Sketching, Precision Drawing and Photography Apps Extend Creative Workflow to iPad; SDK Unlocks Over 30 Years of Adobe Innovation for Mobile App Developers Adobe today unveiled a new suite of mobile apps and complementary hardware that connect Adobe Creative Cloud, … Read more

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