Affinity Version 2 sets new standards in creative software
Brand new products launched today, Affinity V2 Universal Licence ownership tier announced, and Affinity Publisher comes to iPad.
Affinity Creative Suite
Serif has today unveiled the long-awaited Version 2 of its award-winning Affinity creative suite. Available to buy now with generous launch discounts, Affinity V2 comprises reimagined versions of the three products which have taken the creative software world by storm, loaded with spectacular new features and a stunning new look.
- Affinity Photo 2 – ultra-powerful photo editing and raster painting
- Affinity Designer 2 – intuitive, imaginative vector graphic design and illustration
- Affinity Publisher 2 – nimble, no-nonsense page layout software boasting StudioLink, a unique way of using the editing tools from the two other Affinity products
Designed and built to empower creatives and bring out the very best in their work, Affinity V2 integrates photo editing, graphic design, illustration and layout into a super-sleek workflow – delivering a holistic experience unlike that of any other creative suite.
Ashley Hewson, Managing Director of Serif, says:
“Setting new standards for creative software, Affinity V2 is by far the biggest, most exciting launch in the history of Serif. For the very first time we’re bringing the very latest, highest performing versions of all our products to the market at the same time, with some simply stunning features.
“At Serif, we know that we don’t work for ourselves – we work for the photo editors, the artists, the illustrators, the designers, all those people who rely on Affinity software as the engine to power their day.
“We have worked tirelessly to not only include many of the new features our customers have been asking for, but a whole host of usability and workflow improvements to make the apps more productive than ever. We think Affinity users both old and new are going to love it.”
Alongside the launch of Affinity V2 comes the eagerly awaited release of Affinity Publisher 2 for iPad, completing the core suite of apps available on macOS, Windows and iPadOS. Feature packed, intuitive and touch-friendly, it is the first time a truly professional, desktop-grade layout and page design app has made its way to the platform.
“Our work to put full desktop-quality creative software onto iPad has led the world and set new industry standards for what users should expect from iPad apps. And now we’re the first to bring all the features you’d associate with desktop publishing to the iPad as well.
“There’s genuinely never been anything like this before. The power and portability of Affinity Publisher 2 for iPad allows you to take page design and layout out of the confines of the office and into whatever space brings you most inspiration.”
Affinity V2 Universal Licence has also been announced today giving customers an option to buy a package containing Affinity Photo 2, Affinity Designer 2 and Affinity Publisher 2 for use on Mac, PC and iPad – all for a single all-inclusive amount.
The Universal Licence will normally be available for £144.99 – a £155.92 saving on buying all the apps on all operating systems individually. However, Serif is currently offering a huge 40% launch discount making the whole V2 suite available for a remarkable £89.99 one-off cost with no subscription.
Ashley Hewson concludes: “The ability to buy for a one-off payment is something that makes Affinity the only viable option for many of the brilliant and inspiring creative people around the world, who would otherwise not have access to the highest-quality tools. There has been a lot of speculation about us moving to subscription recently, so I’m pleased to confirm that isn’t the case!
“For our existing customers we have also been very conscious that, considering many of our sales are generated via app stores, it’s not possible to provide upgrade pricing. That’s the main reason we have decided to offer such a large launch discount – to give users a chance to upgrade at an incredible price.”
Users who don’t require the full package will still be able to buy Affinity Photo 2, Affinity Designer 2 or Affinity Publisher 2 individually for Mac, PC or iPad with the same 40% launch discount. All apps, including the V2 Universal Licence, are also available as a 30-day free trial.
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Joanne Carter
Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]
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