iOS Apps,  News

Street Football: An Insider’s Perspective – Event Tonight – I’ll Be There!

I’m super excited to be attending the preview of the above event tonight in London, it’s in association with HTC a global leader in mobile innovation and design. They have launched ‘Inside Street Football,’ a new exhibition designed to capture the passion and spirit of street football. ‘Inside Street Football’ used the award-winning new HTC One to shoot grass roots football across twelve cities in Europe and the Middle East, including London and Glasgow, with all images captured by Getty Images’ photographers.

The exhibition will be hosted at Top Office Machines, 133-135 Bethnal Green Road – a gallery located in a former computer repair shop – from Friday, 24th of May to Tuesday, 28th of May. The images can also be viewed at an online gallery at from the 24th of May. 
Taking inspiration from HTC’s global partnership with The UEFA Champions League and UEFA Europa League, ‘Inside Street Football’ explores the different urban spaces in which people first discover their love for the game, in addition to capturing a unique perspective on renowned cities as diverse as Riyadh and Stockholm. 
Captured by an esteemed roster of Getty Images photographers, ‘Inside Street Football’ utilises the key features of the HTC One UltraPixel camera such as HTC Zoe™ to help capture every movement. From recording stills and HD video at the same time to utilizing the camera’s ultra-wide angle front-facing camera and low-light capabilities, the campaign brings to life the skills required for street football, be that kicking a can around on the streets of Amsterdam or playing at dusk on the beach in Barcelona.
Speaking about the exhibition, Phil Blair, HTC Head of EMEA, said, “Football is a game that transcends all languages, all borders and all backgrounds so it was important for ‘Inside Street Football’ to go back to where it all started and capture the love people have for the game whatever the backdrop. Most people carry a smartphone around with them every day and use it to capture and share content, so it made absolute sense to put the award winning HTC One into the hands of Getty Images photographers to capture the places people genuinely enjoy kicking around a ball.”
Guy Isherwood, the photographer capturing the London images, says, “The HTC One was great for this project, as having such a wide zooming lens enabled me to get involved, up close and personal with my subjects, and having the ZoeTM feature meant I didn’t miss capturing the emotions brought out by the game. “


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Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]


  • Carlos

    Sounds like fun Joanne. Wish I lived closer, but will check out the online gallery. Cheers from Austin, Texas!

  • Laurence Zankowski


    With the horror / tragedy that is going on right now, ( OKC, London) it seems we really need to get back to having a sense of play. May these images spur some folks into doing some bit of exuberance for just being alive.

    Be well


    btw: our big thing was hide and seek over summer nights…

  • carlos

    Very nice images…the show of images apparently runs on flash..and does not work on the ipad…but on a desktop computer. The phone itself is pricey. According the site it retails for 529.99 British Pound Sterling equals
    804.05 US Dollar. That is a good chunk of change. Would love to have one though.