London – Today at an exclusive launch event at London’s Battersea Evolution, Huawei Consumer Business Group unveiled the much anticipated Huawei P9 and P9 Plus. Created in collaboration with Leica, the dual-lens P9 sets a new standard in smartphone photography. The Huawei P9 is the first smartphone co-engineered with the global iconic brand, Leica Camera AG. The P9’s dual-lens camera takes smartphone photography to the next level, allowing people to capture both vivid colors and striking black and white images. Huawei’s new B3 Talkband wearable wristband also made its global debut.
A groundbreaking moment for event guests included a first look at an exclusive trailer of the new Huawei P9 TV commercial starring Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei P9 series. Showcasing the connection between two global stars in Shanghai and Hollywood, the trailer symbolizes the partnership between Huawei and Leica and the intersection of color and black and white. Cavill was joined at the P9 launch by iconic photographers Mary McCartney (whom I first met many years ago when at I worked at a paparazzi press agency in London) and David Guttenfelder from National Geographic as well as BBC Global News CEO Jim Egan, Condé Nast Chairman and Chief Executive Jonathan Newhouse, Vogue China Publisher Anita Chang and Huawei UK Board Members Sir Andrew Cahn and Dame Helen Alexander.
“Huawei is excited to give P9 users the best smartphone photography experience by leveraging the unrivalled capabilities of Leica, the leader in the world of imaging for more than 100 years,” said Richard Yu, CEO, Huawei Consumer Business Group. “Consumers around the world use their smartphones to take billions of pictures each year, making photography critical to user experience. P9 users can now capture images with unmatched clarity, richness and authenticity, with a masterfully designed and powerful smartphone that looks and feels incredible.”